Shade and protection
from high temperatures
Once a pioneer, always a pioneer.
Climate change and its consequences are not fair. They threaten coffee cultivation worldwide—and with it, the livelihood of the people who grow coffee. At Café Intención, we have always believed that coffee is only truly good if it is fair for everyone. That’s why we are taking on this new challenge. We will do everything we can to ensure sustainable and fair coffee cultivation in the long term.
How are we taking action? By planting shade trees together with coffee farmers on-site.
Together with our coffee cooperatives, our first step is to plant shade trees.
We source all Arabica coffee for all Café Intención products from the cooperatives involved in the project.
We want to give our consumers and customers the opportunity to make a direct impact through their purchasing choices. The initiative 1 package = 1 shade tree applies to Honduras and Peru single-origin coffees in retail, as well as the double-certified 1,000 g packs of Café Crème and Espresso Intensivo in the hospitality sector.
Our Project approach
By 2050, 50% of coffee-growing areas could be lost due to the effects of climate change.
To counter this, we are actively involved on-site with our holistic approach.
How are we taking action? By planting shade trees together with coffee farmers on-site.
Why Shade Trees Help
Coffee Plants Are Shade-Loving Plants
Shade trees are essential for coffee plants. They are very sensitive to temperature and experience stress when the environment is too hot and dry. This also makes them more susceptible to pests and diseases.
Wind, Weather, and Biodiversity
Shade lowers temperatures on the coffee farm and sustainably improves the microclimate. Additionally, depending on the tree species, the trees protect the plants from wind and the soil from erosion - while also increasing biodiversity.
Additional Income
With some tree species, coffee farmers can even harvest fruits, providing them with extra income to supplement their earnings.
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Protection from extreme
weather events and erosion -
Improvement of soil
quality and nutrients -
Additional income source
for coffee farmers* -
Biodiversity/
Species diversity**
*In the cooperatives, various tree species are planted, each offering different benefits.
**Depending on the tree species
The Homeland of our Single-Origin Coffees
The excellent coffees of Café Intención mainly come from various growing regions in Peru and Honduras. Since one is located north of the equator and the other south, we benefit from a harvest in the summer and one in the winter, ensuring we always have access to fresh coffee beans.
The seven coffee cooperatives
In Peru and Honduras, coffee farmers have joined together in cooperatives, pursuing not only fair pay but also the social development of their respective regions and sustainable farming practices. For our shade tree project, we have partnered with seven Fairtrade-certified cooperatives, from whose production we already source 100% of the Arabica coffee. Together with our local partners, we are securing the future of coffee cultivation and planting trees - one for every package sold.*
*Applies to the single-origin coffees from Honduras and Peru in retail and the 1,000g packs of Café Crème and Espresso Intensivo from the hospitality range.