Free Offer for Fairtrade Fortnight

22^nd Feb­ru­ary — 7^th March 2010

Going green and being sus­tain­able doesn’t have to cost your busi­ness, Café du Monde is here to help. To cel­eb­rate Fairtrade Fort­night and the Fairtrade Found­a­tions 15^th year Café du Monde are offer­ing a free 4 cup cafetiere worth £29.95 with every two cases of Fairtrade “singles” pur­chased at £50.50 per case, post and pack­ing included or half a case of Fairtrade Beans worth £23 with every two cases of Fairtrade Beans at £46 per case. To apply for the free offer just order dur­ing Fairtrade Fort­night between 22^nd of Feb­ru­ary – 7^th March 2010.

Since the intro­duc­tion of Fairtrade cer­ti­fied cof­fee annual UK sales have rock­eted from £13.7 mil­lion in 1998 to £137.3 mil­lion in 2008. The foundation’s latest sur­vey shows that 70% of the UK’s pop­u­la­tion recog­nise the Fairtrade Mark and also link the Mark to a bet­ter deal for pro­du­cers in the devel­op­ing world.

In Feb­ru­ary the Sus­tain­able Res­taur­ant Asso­ci­ation (SRA) is being launched. This is good news for the industry, because as well as giv­ing advice to busi­nesses who want to become greener, it will also be giv­ing awards to pro­act­ive ‘green’ res­taur­ants. Suc­cess­ful res­taur­ants will be able to dis­play an SRA audit sticker in their win­dow, denot­ing a bronze, sil­ver or gold award, which, it is hoped, will become as recog­nis­able as those of Mich­elin. The awards will also put audited res­taur­ants at a com­mer­cial advant­age as in a recent SRA sur­vey 70% of cus­tom­ers said they would be more likely to eat at a res­taur­ant that took envir­on­mental issues seriously.

Café du Monde not only offers a range of Fairtrade cof­fees, but also Rain­forest Alli­ance (RFA). The RFA and its part­ner group the Sus­tain­able Agri­cul­ture Net­work have demon­strated that tra­di­tional, for­es­ted cof­fee farms are havens for wild­life so by choos­ing Rain­forest Alli­ance Cer­ti­fied cof­fee you can sup­port farm­ers who main­tain these rain­forest refuges. The RFA have also worked for many years with farm­ers to seek a bal­ance between tra­di­tional farm­ing and new high pro­duc­tion tech­niques. These for­ward think­ing farm­ers, sci­ent­ists, agro­nom­ists and envir­on­ment­al­ists have developed farm-management guidelines that main­tain eco-friendly tra­di­tions, add a grow­ing aware­ness of social respons­ib­il­ity, and ensure eco­nomic sustainability.

RFA cof­fees avail­able are Premier Cru espresso beans 6 x 1kilo, Pour and Serve fil­ter cof­fee 80 x 1.9 litre sachets, Bulk Brew fil­ter cof­fee 40 x 5 litre sachets and also for cafeti­eres bulk cof­fee in 4 x 1 kilo packs.

For fur­ther inform­a­tion on envir­on­mental and sus­tain­able legis­la­tion that is expec­ted this year click on the web­sites below.

Web­site links: www.fairtrade.org.uk, www.thesra.org, www.rainforest-alliance.org, www.cafedumonde.co.uk

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